Guiding You There

We help B2B food companies make the right product choices, ready to see how?

Our services Contact us Giraffe perspective

Value Proposition

You’re a B2B food company?
Lots of products, but your portfolio doesn’t stand out?
Full of ideas, but nothing’s really taking off?
Want to grow in new markets but don’t know where to start?

We’re a group of experts in B2B food product strategy, with experience across Europe and America.
We don’t just talk and make presentations, we dig deep and get results.
Like giraffes, we stay alert and reach higher.

Your portfolio won’t just exist. It will perform, grow, and deliver higher margins.

What you need

Get your product strategy working—really working.

✓ The right product range for the right customers, in the right places
✓ Clear value propositions that truly stand out in the market
✓ An innovation pipeline that delivers, not just ideas on slides, but launches that make an impact
✓ A fast, efficient process supported by AI, to spend less time on repetitive tasks and more time on what really matters

Our services

We provide support, training, and inspiring talks to help you strengthen your product strategy and grow your business.

Our customers say

Food4Giraffes helped us successfully develop a new range of semi-finished bakery products, from concept and customer profiling to preparing a commercial launch for a key trade fair.

Ellie van der Burg – Cargill

Food4giraffes understands the market deeply and turns smart ideas into practical, effective strategies, working seamlessly with teams while keeping the big picture in focus.

Inge Vandendaele – Gourmand Pastries

With Food4giraffes, we gained clarity on applying Poseidona ingredients in bakery products and defining a strong, clear value proposition.

Sonia Hurtado – Poseidona

Food 4 Giraffes

Guiding You There

We help B2B food companies make the right product choices, ready to see how?

Value Proposition

What you need

Our services

Consulting

Training

Speaking

Our customers say