Stand Tall, Stand Out

Like giraffes, the tallest land creatures with a sweeping view, Food4Giraffes helps you see beyond the immediate.

We go beyond the reach of the ordinary to identify the most valuable opportunities in the food ingredient landscape.

Did you know that giraffes they go for the most nutritious leaves, ignoring less desirable ones?.

We are excited to bring 70 years of BtB bakery expertise to drive innovation and category growth, ensuring impactful results through strong team collaboration.

Our Story

Food4Giraffes was founded by a group of passionate food innovators in 2024. Our mission was clear from the start: to empower BtB food companies to drive impactful change in the industry. With over seven decades of experience, we offer unique ways of working to stand out.

Our expertise

Category management

A clear concise product strategy process identifying the roles of the different categories

Innovation drive

Deploy a successful innovation process with measurable indicators.

Team involvement

Full organization alignment towards category plans.